Home Software How Shopping Malls Can Benefit From Indoor Positioning Technology

How Shopping Malls Can Benefit From Indoor Positioning Technology

4 min read

Successfully navigating larger retail environments can be quite the challenge, especially for those who possess a poor sense of direction or who may have trouble using indoor maps. An indoor positioning system that utilizes the GPS feature found on many smartphones, tablets and other mobile devices provides an ideal solution. Systems that provide GPS for indoors ensure that navigating even the largest and most complex shopping malls can be done with greater ease and success. Digital resources that provide superior indoor navigation offer a level of ease, convenience and assistance that conventional maps are unable to rival.

Basic Navigation Assistance

Conventional methods for assisting customers to reach their destination are not always the most effective solution. Displaying indoor maps or staffing a help desk can be of limited practical benefit when it comes to ensuring shoppers do not become lost or disorientated. Utilizing GPS for indoors may reduce or even eliminate the need to staff a service center or help desk while ensuring that all customers will be provided with the assistance they need to handle indoor navigation more easily. An indoor positioning system can provide all customers with a more convenient way to find the help and information they need.

Limitations of Indoor Maps

In addition to being hard to read and understand, maps need to be constantly updated in order to be effective. Having to replace and update maps every time a store or merchant changes their physical location can be both arduous and expensive. Digital indoor navigation systems are more easily updated, maintained and offer information that is more concise and location-specific than conventional maps. Indoor positioning systems may prove to be an invaluable resource for larger shopping malls and retail environments where layouts may be causing a great deal of confusion.

Investing in The Right System and Equipment Options

Systems and equipment setups that provide GPS for indoor environments may differ in terms of features, cost and performance. Property owners who are seeking the greatest return of investment from their purchase would do well to seek out options that may be better suited to their environment and surroundings. Selecting equipment that may not provide full coverage or investing in an indoor positioning system that may lack key features can lead to numerous problems and issues. Indoor navigation systems that are flexible, scaleable and easy to both update and maintain are more likely to meet the needs of property owners and customers alike.

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